Resume

Experience

eCommerce Webmaster, The Hershey Company 
Hershey, Pennsylvania
2016 - present

  • Create banners for eCommerce retailers that meet client specifications and brand guidelines
  • Manage internal product data
  • Streamline path to purchase for eCommerce items
  • Work with ad agencies and brand teams to assure consistency across platforms and channels
  • Collaborate with content creators and copywriters to create digital assets

Website Design & Management, Freelance 
Harrisburg, Pennsylvania
2001 - present

  • Meet with clients to discuss website solutions
  • Research web-based applications
  • Manage website hosting and domain registrations
  • Install and customize WordPress CMS, themes, and plugins
  • Manage updates to WordPress CMS, themes, and plugins
  • Create website backups to the cloud for security
  • Setup Google Analytics and Webmaster Tools
  • Establish project details and scope

Patient Care assistant, Pinnacle Health
Harrisburg, Pennsylvania
2013 - present

  • Provide patient care to the patients of the Cardio-Thoracic Intervention floor at Harrisburg Hospital
  • Take vital signs such as blood pressure, temperature, pulse, and respirations
  • Perform blood glucose monitoring and treatment for Hypoglycemia and Hyperglycemia
  • Calculate intake and output as needed
  • Perform EKGs
  • Assist patients with walking and exercise as part of their post-op recovery
  • Chart patient data within Sorian patient record software

e-Commerce Marketing Manager, CODi inc.
Harrisburg, Pennsylvania
2011 - 2013

  • Maintained product content to grow sales on e-Commerce partner websites such as Amazon, Overstock, and others
  • Managed manufacturer website updates with promotions, product content, and banners
  • Worked with outside consultant to develop a product database to manage a Google Merchant product feed
  • Performed product photography and purchased equipment for an in-house photo studio
  • Collaborated with outside ad agency to implement new branding initiatives and website redesign
  • Performed social outreach with Twitter, Facebook, and Google+
  • Managed offshore development team

Systems Engineer, Rite Aid Corporation
Etters, Pennsylvania
2006 - 2011

  • Maintained content for riteaid.com; involved constant collaboration with internal marketing and IT departments, usability teams and external ad agencies; adhered to style guides for branding consistency
  • Managed accessibility/usability testing and tools to assure compliance for the Americans with Disabilities Act (ADA) using W3C standards
  • Created page mock-ups for website feature enhancement projects
  • Approved files from ad agencies
  • Trained offshore developers on various programming procedures and workflows

Stock Photographer, Shutterstock Images
New York, NY
2005 - present

  • Captured creative photographic images to be made available for license by the creative and advertising industry
  • Set up photo shoots, edited photos for output, uploaded images, and determined keywords and descriptions for optimized search
  • Sold more than 2,000 image downloads on Shutterstock.com

Web Designer, D&H Distributing
Harrisburg, Pennsylvania
2002 - 2006

  • Maintained content and layout for dandh.com; included keeping product promotions up to date, creating advertising banners and expanding the site to better cater to customers
  • Contributed new marketing ideas to stay ahead of the competition

Education

Bradley Academy for the Visual Arts, York, PA — Associate Degree in Graphic Design, 1996

Skills

  • Web usability and accessibility tools, compliance and testing
  • Content Management Systems: WordPress
  • Coding: HTML, XHTML, CSS
  • Software: Adobe Photoshop, Adobe Lightroom, Adobe Dreamweaver, Adobe InDesign, Adobe Illustrator
  • Digital photography and image editing; Shutterstock; iStockPhoto; Fotolia