Salesforce Certified Administrator

Salesforce Certified Administrator

Web Design & Digital Marketing Specialist

About Me

I am a Certified Salesforce Administrator with extensive hands-on experience on the Salesforce Platform. Actively engaged in multiple Salesforce communities and groups, I continuously strive to expand my Salesforce knowledge, enhance awareness, and foster professional connections.

Key highlights from my Salesforce journey include customizing Salesforce Pardot for a global security company migrating from HubSpot, developing automations for lead generation, conducting data audits to maintain data integrity within the Salesforce Org, and seamlessly integrating lead generation forms with websites.

Jonathan Smith - Salesforce Certified Administrator


Talent Stacker | Salesforce Career Development Program

Salesforce Certified Administrator
October 2023 – Present

  • Lead Salesforce Study Programs for Certification and Certification Prep.

  • Member of the Talent Stacker Salesforce Professional Development Program.
  • Participate in Live Workshops surrounding key Salesforce Professional Topics to become a high-quality Salesforce Professional and Employee.

Talent Stacker

OpSec Security

Website and Digital Asset manager
February 2021 – September 2023

  • Excelled as a Pardot specialist; designed lead generation forms with custom actions.

  • Audited mailable prospects post-Salesforce data merge to maintain account limits, generating over 20,000 MQLs.

  • Led website development projects, including scope, design, functionality, usability, and maintenance.

  • Developed a job posting solution, including custom WordPress roles and global HR team training.

OpSec Security

Masonic Villages of Pennsylvania

Digital Media Specialist
March 2018 – February 2021

  • Automated lead generation via WordPress and Salesforce integration.

  • Developed and maintained 10+ websites for Masonic Villages and the Pennsylvania Grand Lodge, managing planning, design, functionality, testing, maintenance, and reporting.
  • Migrated websites to a secure hosting platform, optimizing resources for staging, development, security, and performance.
  • Improved user experience by utilizing keyword research to refine website navigation and content, helping users find what they were seeking.

Masonic Villages of Pennsylvania

The Hershey Company

eCommerce Webmaster
August 2016 – February 2018

  • Produced digital assets for eCommerce retailers, prioritizing branding and best practices.
  • Collaborated with Content Specialists to create and deliver digital assets to the eCommerce team.

  • Leveraged A/B testing to refine digital content for target audiences and platforms.
  • Ensured cohesive design across platforms by working with ad agencies and brand teams.
  • Documented and tested websites to enhance eCommerce and user experience.

The Hershey Company


Patient Care Assistant
May 2013 – August 2016

  • Provided patient care on the Cardio-Thoracic Intervention floor at Harrisburg Hospital.
  • Performed EKGs and recorded vital signs: blood pressure, temperature, pulse, and respiration.
  • Monitored and managed blood glucose levels for hypo/hyperglycemia.
  • Assisted patients with ambulation and post-operative exercises.
  • Documented patient data using Soarian software.


CODi Inc.

eCommerce Marketing Manager
April 2011 – January 2013

  • Managed and updated website content, including promotions and product images.
  • Collaborated with a consultant to expand eCommerce visibility through a Google Merchant product data feed.
  • Partnered with an ad agency to implement branding initiatives and redesign the Magento e-commerce site.
  • Directed an offshore development team for website updates.
  • Created and managed email marketing campaigns and lists to enhance customer communication.

CODi Inc

Rite Aid

Systems Engineer
April 2006 – April 2011

  • Maintained content for RiteAid.com by collaborating with marketing, IT, usability team, and ad agencies to assure brand consistency.
  • Managed accessibility and usability testing and tools to assure compliance for the Americans with Disabilities Act (ADA) using W3C standards.
  • Created page mockups in Photoshop and HTML/CSS for website feature enhancements.
  • Created documentation, and trained offshore developers on processes and procedures.
  • Launched monthly and seasonal marketing campaigns per marketing plans.

Rite Aid

D&H Distributing

Web Designer
April 2003 – April 2006

  • Maintained content and layout for DandH.com; included keeping product promotions up to date, and creating advertising banners for manufacturers.
  • Contributed new design ideas to leverage more consistency with D&H branding.
  • Worked with product buyers to advertise specific products for sales growth.

D&H Distributing


With a versatile skill set encompassing Salesforce, I specialize in Salesforce Administration, Salesforce Lightning, and Salesforce Pardot, streamlining CRM processes to enhance business operations. Additionally, my background in Digital Marketing and Web Design, combined with expertise in WordPress and Adobe Creative Suite, equips me to create visually appealing and highly functional websites. This unique blend of skills enables me to deliver innovative digital solutions that boost brand visibility and drive customer engagement.

Salesforce Administration
Salesforce Lightning
Salesforce Pardot
Digital Marketing
Web Design
Adobe Creative Suite


Steven Infanti

“Jonathan is terrific. He did a fantastic job at OpSec redoing the website from top-to-bottom. OpSec is a huge multi-national company. He worked with teams in Japan, UK, India, and across the United States. This is the person you want to integrate technology with content and design on your web projects.”

Steven Infanti, OpSec Security
Lee Stinton

“Jonathan is great. He demonstrated an ability to get the work done under incredible pressure. With manic workloads and the constant changing amendments, he get the job done and met unrealistic deadlines. Beyond that, Jonathan completed all jobs without complaint and a smile. A very talented and calm worker.”

Lee Stinton, OpSec Security
Jon Barker

“Jonathan and I worked together for almost a year at OpSec Security. Jonathan was an entirely competent website designer and did a fantastic job creating a new website during our time together. He was always willing to field my endless calls about anything relating to websites and landing pages, as well as support and guide my enquiries relating to various other software development and integrations we were working on at the time. Qualifications aside, I enjoyed working with Jonathan tremendously, an incredibly friendly and warm team member who always made time for his colleagues.”

Jon Barker, OpSec Security
Rich Johnson

“Jonathan is a passionate and detail-oriented powerhouse in technical knowledge, design and marketing strategies. He prioritizes staying on top of the latest technology and finds innovative, creative ways to enhance team goals. He takes personal ownership of his projects and can manage complex deadlines between many contributors and stakeholders.”

Megan Barto

“Jonathan is a passionate and detail-oriented powerhouse in technical knowledge, design and marketing strategies. He prioritizes staying on top of the latest technology and finds innovative, creative ways to enhance team goals. He takes personal ownership of his projects and can manage complex deadlines between many contributors and stakeholders.”

Megan Barto, VinSolutions



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