Masonic Villages

Masonic Villages has 5 locations throughout Pennsylvania that provide retirement living for seniors as well as many other services. The website showcases the amenities and services at each location with forms that work with Salesforce to allow the sales and marketing team track leads. An events calendar is used to share events on campus as well as virtual events.

1. Automated lead generation via WordPress and Salesforce integration.
2. Developed and maintained 10+ websites for Masonic Villages and the Pennsylvania Grand Lodge, managing planning, design, functionality, testing, maintenance, and reporting.
3. Migrated websites to a secure hosting platform, optimizing resources for staging, development, security, and performance.
4. Improved user experience by utilizing keyword research to refine website navigation and content, helping users find what they were seeking.
5. Directed photo shoots for client.
6. Integrated and tested website forms for business processes.
7. Managed domain name, hosting, and security certificates.
8. Setup Google Business and optimized business profile for local SEO at multiple locations.

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