OpSec Security

I migrated this website from Drupal to WordPress, with new branding, content, and images. This involved new SEO strategies for updated content and navigation. New lead generation was created using Pardot and Salesforce which replaced HubSpot.

1. Excelled as a Pardot specialist; designed lead generation forms with custom actions.
2. Audited mailable prospects post-Salesforce data merge to maintain account limits, generating over 20,000 MQLs.
3. Led website development projects, including scope, design, functionality, usability, and maintenance.
4. Developed a job posting solution, including custom WordPress roles and global HR team training.
5. Utilized Yoast SEO to manage meta descriptions, page titles, and monitor keyword analysis.
6. Tracked search engine ranking and competitive SEO analysis using SEMRUSH and Moz Pro.
7. Built automated reports for Google Analytics data with Google Looker Studio.

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